{
  "version": "1.0",
  "schema": "https://entitymap.org/spec/v1.0",
  "profile": "core",
  "publisher": {
    "name": "NegativeSEO.ICU",
    "url": "https://www.negativeseo.icu/"
  },
  "generated": "2026-09-04T00:00:00Z",
  "verificationStatus": "self-declared",
  "entities": [
    {
      "entityId": "e_spam_link_attack",
      "@type": "Concept",
      "name": "Spam Link Attack",
      "description": "The classic negative SEO attack. Google's documented behavior is to nullify hostile links rather than charge them to the target, but thin sites stay exposed.",
      "alternateName": "Spam links",
      "hasChunks": [
        {
          "chunkId": "c_spam-link-attack",
          "text": "A spam link attack is the deliberate pointing of a large volume of low-quality inbound links at a website the attacker does not own, in the hope that the target's rankings fall. Practitioners call it a toxic backlink blast, a link bomb, or by its oldest and most precise name, Google bowling . A backlink blast is the delivery method rather than the theory: tens of thousands of automated links fired at one domain over hours, instead of accumulating over years.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/spam-link-attack/",
          "pageTitle": "Spam Link Attacks: Do They Still Work?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Spamdexing",
      "identifier": "/m/0bybt",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_anchor_text_poisoning",
      "@type": "Concept",
      "name": "Anchor Text Poisoning",
      "description": "Links built with commercial, adult or pharmaceutical anchor text. The documented outcome is a withdrawn anchor signal, not a site that ranks for the payload.",
      "alternateName": "Poisoned anchors",
      "hasChunks": [
        {
          "chunkId": "c_anchor-text-poisoning",
          "text": "Anchor text is the clickable wording inside a link - the words a linking page chooses to describe the page it points at. Search engines have always used it as a description supplied by a third party, on the reasoning that what other people call your page is evidence about what your page is. Anchor text poisoning is a link attack with a payload. Rather than merely pointing junk at a target, the attacker controls the wording and fills it with terms chosen to misclassify the site being linked to.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/anchor-text-poisoning/",
          "pageTitle": "Anchor Text Poisoning: What It Can Really Do",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Anchor_text",
      "identifier": "/m/04j_xn",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_link_velocity_spike",
      "@type": "Concept",
      "name": "Link Velocity Spike",
      "description": "The theory that a sudden burst of backlinks alone trips a filter. No primary source describes such a signal, and the fear does more damage than any spike.",
      "alternateName": "Velocity spike",
      "hasChunks": [
        {
          "chunkId": "c_link-velocity-spike",
          "text": "A backlink is an inbound link from another website to yours. Link velocity is a practitioner term - not a Google one - for the rate at which a site acquires them: links per day, per week, per month. A velocity spike is a sudden sharp increase in that rate. The claim this page examines is the negative SEO version. It says an attacker can harm a site simply by causing a large number of links to appear in a short time, because the rate itself trips an automated filter.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/link-velocity-spike/",
          "pageTitle": "Link Velocity Spike: A Signal Nobody Can Find",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Backlink",
      "identifier": "/m/02s3gg",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_pbn_link_attack",
      "@type": "Concept",
      "name": "PBN Link Attack",
      "description": "Links from a private blog network aimed at a competitor rather than a client. Economically irrational, and no disclosed case of one exists in the record.",
      "alternateName": "PBN links",
      "hasChunks": [
        {
          "chunkId": "c_pbn-link-attack",
          "text": "A private blog network , almost always abbreviated to PBN , is a set of websites controlled by one operator and maintained for a single purpose: passing link value to a site that operator wants to rank, known in the trade as the money site . The network sites are usually built on expired domains that retain inherited authority, and they are dressed to look independent - separate registrations, separate hosting, plausible content - because their whole value depends on not appearing related.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/pbn-link-attack/",
          "pageTitle": "PBN Link Attacks: The Fear With Least Evidence",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_forum_profile_spam",
      "@type": "Concept",
      "name": "Forum Profile Spam",
      "description": "Automated profile and signature links at enormous volume, arriving pre-labeled with the one attribute that makes them count for nothing.",
      "alternateName": "Forum profiles",
      "hasChunks": [
        {
          "chunkId": "c_forum-profile-spam",
          "text": "Forum profile spam is the automated mass creation of accounts on discussion forums, wikis, guestbooks and any other site that lets a stranger register, where each account carries a link in its profile page (the \"About me\", \"Website\" or \"Homepage\" field) or in the signature block appended to every post the account makes. One run produces thousands to hundreds of thousands of inbound links from low-quality sites, very often with the same commercial anchor text repeated on all of them. Used as negative SEO, the run points at somebody else's site.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/forum-profile-spam/",
          "pageTitle": "Forum Profile Spam: Does the Attack Still Work?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_blog_comment_spam_attack",
      "@type": "Concept",
      "name": "Blog Comment Spam Attack",
      "description": "Automated comments naming or linking a target across other people's blogs, where the enforcement risk falls on the blog and not on the site named.",
      "alternateName": "Comment spam",
      "hasChunks": [
        {
          "chunkId": "c_blog-comment-spam-attack",
          "text": "A blog comment spam attack is the automated posting of large volumes of comments across blogs, news sites and anything else with an open comment form, where each comment carries a link to — or simply names — a site the attacker wants to damage. It is ordinary comment spam turned inside out. Instead of promoting the spammer's own property, the run promotes somebody else's, so that the target appears to be running a crude and obvious link campaign. Two variants fail for different reasons and should be kept apart. The link variant.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/blog-comment-spam-attack/",
          "pageTitle": "Blog Comment Spam Attack: Does It Still Work?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_paid_link_framing",
      "@type": "Concept",
      "name": "Paid Link Framing",
      "description": "Links bought on the target's behalf from sites that visibly sell them, engineered to read as a deliberate purchase rather than as noise.",
      "alternateName": "Paid link framing",
      "hasChunks": [
        {
          "chunkId": "c_paid-link-framing",
          "text": "Paid link framing is a negative SEO attack in which the attacker buys links pointing at somebody else's site , and deliberately places them where the commercial nature of the placement is plain on the page: properties with a visible \"write for us\" or \"advertise here\" price page, paid guest-post farms, and sites already known to search engines as link sellers. The anchor text is keyword-rich and commercial. The articles look like articles. The point is not the ranking credit. The point is the appearance of intent .",
          "sourceUrl": "https://www.negativeseo.icu/attacks/paid-link-framing/",
          "pageTitle": "Paid Link Framing: Bought Links Aimed at You",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_link_farm_inclusion",
      "@type": "Concept",
      "name": "Link Farm Inclusion",
      "description": "Adding a target to link farms, wheels and expired directories: volume without signal, aimed at structures Google spent a decade dismantling.",
      "alternateName": "Link farms",
      "hasChunks": [
        {
          "chunkId": "c_link-farm-inclusion",
          "text": "A link farm is a group of web pages or sites that exist mainly to link to each other and to paying members, generating inbound links at volume with no editorial reason behind any of them. The family includes several related structures worth naming because readers meet them under different labels: The link wheel , where sites are arranged so that link equity passes around a ring rather than being exchanged directly between two sites, which was designed to evade reciprocal-link detection.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/link-farm-inclusion/",
          "pageTitle": "Link Farm Inclusion: Can Someone Add Your Site?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_redirect_hijacking",
      "@type": "Concept",
      "name": "Redirect Hijacking",
      "description": "Spam or penalized domains redirected wholesale at a target. Google says it ignores the links; the brand and crawl damage is what actually remains.",
      "alternateName": "Redirect attacks",
      "hasChunks": [
        {
          "chunkId": "c_redirect-hijacking",
          "text": "Redirect hijacking is the pointing of a domain you do not control at a site you do own, so that everything the attacker's domain carries arrives at your address uninvited. A domain is the registered name a website answers to - example.com, and every page beneath it. The attacker aims theirs at yours with a 301 redirect : a Hypertext Transfer Protocol (HTTP) response whose status code, 301, means moved permanently and tells browsers and crawlers to treat the destination as the real address from now on.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/redirect-hijacking/",
          "pageTitle": "Redirect Hijacking: Does a 301 Attack Work?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_sitewide_footer_links",
      "@type": "Concept",
      "name": "Sitewide Footer Links",
      "description": "A single template link multiplied across every page of a large junk site: huge raw counts, one editorial decision behind all of them.",
      "alternateName": "Sitewide footers",
      "hasChunks": [
        {
          "chunkId": "c_sitewide-footer-links",
          "text": "Read this paragraph before you do anything else. A backlink tool reporting an overnight jump from a few thousand links to forty thousand is almost always reporting one event, not forty thousand: a single hyperlink placed once, in one site's template, on a site that happens to have forty thousand pages. The tool crawled every page, found the link on every page, and counted it every time. That is what the tool is built to do, and it is not what Google's ranking systems do with the same links.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/sitewide-footer-links/",
          "pageTitle": "Sitewide Footer Links: When Backlinks Jump",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Hyperlink",
      "identifier": "/m/0d5df",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_link_removal_extortion",
      "@type": "Concept",
      "name": "Link Removal Extortion",
      "description": "An emailed demand for payment backed by a threat to your rankings. The link threat is mostly hollow; the extortion is a documented federal crime.",
      "alternateName": "Link extortion",
      "hasChunks": [
        {
          "chunkId": "c_link-removal-extortion",
          "text": "Do these four things before you do anything else. Do not pay. Payment marks your address as responsive, funds the next campaign, and buys nothing you can enforce. There is no public case of a payer obtaining verified removal. Do not reply from the business address - not to negotiate, not to argue, not to demand proof. A reply confirms a live human is reading, and it creates a record the sender controls and you do not. Do not delete anything. The message is the evidence.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/link-removal-extortion/",
          "pageTitle": "Link Removal Extortion: Do Not Pay or Delete",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Extortion",
      "identifier": "/m/015kzs",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_spam_report_weaponization",
      "@type": "Concept",
      "name": "Weaponised Spam Reports",
      "description": "Filing spam reports and takedown notices against a rival. A report cannot invent a violation; a copyright notice removes URLs on assertion alone.",
      "alternateName": "Spam reports",
      "hasChunks": [
        {
          "chunkId": "c_spam-report-weaponization",
          "text": "Weaponized spam reporting is the use of a search engine's own abuse machinery against a competitor: filing spam reports, paid-link reports, copyright takedown notices, review flags and local-listing complaints in volume, in the hope that the paperwork itself produces a penalty. A spam report is a form submission telling Google that a site violates its spam policies. In Google Search the relevant channels are the spam report form, the paid links report, the legal removal request - which includes copyright notices under 17 U.S.C.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/spam-report-weaponization/",
          "pageTitle": "Weaponized Spam Reports: Can a Rival Use Them?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_pharma_and_adult_links",
      "@type": "Concept",
      "name": "Pharma and Adult Link Attacks",
      "description": "Links from pharmacy, casino and adult networks aimed at a target. The guilt-by-association fear is dated; a compromised site serving that content is not.",
      "alternateName": "Pharma & adult links",
      "hasChunks": [
        {
          "chunkId": "c_pharma-and-adult-links",
          "text": "A pharma-and-adult link attack points inbound links at a target from the most disreputable inventory on the web: unlicensed online-pharmacy networks, offshore casino and betting sites, adult properties, and the sprawl of hacked and auto-generated pages that serve them. The anchor text - the visible, clickable words of a link - is usually explicit: drug brand names, casino terms, sexual keywords, and frequently the target's own brand name glued directly to them. The theory is guilt by association.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/pharma-and-adult-links/",
          "pageTitle": "Pharma and Adult Link Attacks: Do They Work?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_link",
          "targetId": "e_grp_link",
          "targetName": "Link-Based Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_content_scraping",
      "@type": "Concept",
      "name": "Content Scraping",
      "description": "Wholesale copying of your pages onto other domains - a hosting and copyright problem far more often than a ranking one.",
      "alternateName": "Scraping",
      "hasChunks": [
        {
          "chunkId": "c_content-scraping",
          "text": "Content scraping is the automated, wholesale copying of a website's pages onto a domain somebody else controls. A script reads your URLs, frequently straight out of your own XML sitemap, fetches each page, and republishes the body text, the headings, often the images and sometimes the entire template somewhere else, usually with no attribution. It costs the copier nothing to do it to ten thousand pages rather than one, which is why it is almost never done to one.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/content-scraping/",
          "pageTitle": "Content Scraping: Does Being Copied Hurt You?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_rss_autoblog_theft",
      "@type": "Concept",
      "name": "RSS and Autoblog Theft",
      "description": "A standing subscription to your feed that republishes every new post within minutes - the one copying attack with a genuine speed advantage.",
      "alternateName": "Autoblogs",
      "hasChunks": [
        {
          "chunkId": "c_rss-autoblog-theft",
          "text": "An automated pipeline subscribes to your site's RSS or Atom feed, polls it continuously, and republishes each new post on a domain somebody else owns - often within minutes of publication. RSS and Atom are the two standard machine-readable formats a publishing platform emits so that software can be told what you have just published; almost every content management system produces one by default, and by default it carries the entire body of each post rather than a summary. That default is what makes the copy costless to make.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/rss-autoblog-theft/",
          "pageTitle": "RSS and Autoblog Theft: The Speed Problem",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_plagiarism_outranking",
      "@type": "Concept",
      "name": "Plagiarism That Outranks You",
      "description": "The failure scraping is done for: a copy on a stronger domain heading the duplicate cluster, so your page is filtered out of results for its own text.",
      "alternateName": "Outranked by a copy",
      "hasChunks": [
        {
          "chunkId": "c_plagiarism-outranking",
          "text": "Plagiarism - the reproduction of somebody else's words as your own - becomes a search problem at exactly one point: when the copy appears above the original for a query the original was written to win. That is the failure everything else in this subject area is a preamble to, and it is the one that costs money. The mechanism is canonical selection . Google groups pages it judges to be duplicates or near-duplicates into a cluster, then picks one URL - the canonical - to represent that cluster in results.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/plagiarism-outranking/",
          "pageTitle": "When a Copy of Your Page Outranks You",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_fake_dmca_takedown",
      "@type": "Concept",
      "name": "Fraudulent DMCA Takedowns",
      "description": "A forged copyright complaint that pulls a page out of Google's index in hours, and a statutory process that takes at least two weeks to reverse.",
      "alternateName": "Fake DMCA",
      "hasChunks": [
        {
          "chunkId": "c_fake-dmca-takedown",
          "text": "A fraudulent DMCA takedown is a forged or knowingly false copyright complaint, filed under the Digital Millennium Copyright Act, whose purpose is to have a competitor's page removed from search results rather than to protect anything the filer owns. A takedown is the removal an online intermediary performs on receipt of such a complaint. Under 17 U.S.C. 512 that intermediary keeps its own liability shield by acting on a facially complete notice first and adjudicating the merits afterward, if at all.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/fake-dmca-takedown/",
          "pageTitle": "Fake DMCA Takedowns: The Attack That Works",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_reverse_proxy_hijacking",
      "@type": "Concept",
      "name": "Reverse-Proxy Hijacking",
      "description": "A domain that forwards every request to your live server, so their site is your site - no stored copy, and nothing to serve a takedown notice on.",
      "alternateName": "Reverse proxy",
      "hasChunks": [
        {
          "chunkId": "c_reverse-proxy-hijacking",
          "text": "A reverse proxy is an intermediary server that takes an incoming request, fetches the page from another server, and returns it to the visitor as though it had served the page itself. The technology is ordinary and overwhelmingly legitimate - every content delivery network is a reverse proxy, and so is most load balancing and edge caching. What turns it into an attack is the origin being proxied: someone points a domain they control at your website and relays your pages under their own hostname, without your permission. The result is not a copy.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/reverse-proxy-hijacking/",
          "pageTitle": "Reverse-Proxy Hijacking: A Live Clone of You",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Reverse_proxy",
      "identifier": "/m/05g1fc",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_canonical_hijacking",
      "@type": "Concept",
      "name": "Canonical Hijacking",
      "description": "An attacker uses the rel=canonical element on a copy of your page to contest which URL Google treats as the original. It works under narrow conditions.",
      "alternateName": "Canonical attacks",
      "hasChunks": [
        {
          "chunkId": "c_canonical-hijacking",
          "text": "Canonical hijacking is an attack in which a copy of your page, hosted on a domain the attacker controls, uses the rel=\"canonical\" element to contest which version of the content a search engine treats as the authoritative one. Hijacking , in the search sense, means taking over the identity of something you do not own - here, the identity of a page - without ever touching the server it lives on. The tag itself is ordinary infrastructure.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/canonical-hijacking/",
          "pageTitle": "Canonical Hijacking: Does It Actually Work?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_302_hijacking",
      "@type": "Concept",
      "name": "302 Hijacking",
      "description": "A 2000s attack in which a cross-domain temporary redirect made a search engine index the redirector's URL and show the destination's content. Fixed in 2006.",
      "alternateName": "302 hijacking",
      "hasChunks": [
        {
          "chunkId": "c_302-hijacking",
          "text": "302 hijacking - also called the 302 page hijack or the page hijack exploit - was an attack in which a page on the attacker's domain returned an HTTP 302 response pointing at a page on your site, and the search engine responded by indexing the attacker's URL while displaying your content under it. Your own listing was then suppressed as a duplicate. A visitor clicking the result landed on your page; the address in the search result belonged to somebody else.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/302-hijacking/",
          "pageTitle": "302 Hijacking: An Attack That Died in 2006",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_hacked_site_injection",
      "@type": "Concept",
      "name": "Hacked Site Injection",
      "description": "Spam pages and hidden links written into a site someone else can write to, served to crawlers and hidden from the owner.",
      "alternateName": "Injected spam",
      "hasChunks": [
        {
          "chunkId": "c_hacked-site-injection",
          "text": "Hacked site injection is what happens when someone who is not you gains write access to your website and uses it to publish. Not to deface it - defacement is loud, and this is deliberately quiet. The intruder adds spam pages (URLs on your domain that you never created, usually in directories you have never opened), hidden links inside templates you did create, or code that decides what to serve based on who is asking: your ordinary page for you, a wall of pharmaceutical or gambling keywords for a search engine crawler.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/hacked-site-injection/",
          "pageTitle": "Hacked Site Injection: Spam From Your Server",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_malware_and_blacklisting",
      "@type": "Concept",
      "name": "Malware and Blacklisting",
      "description": "Malicious code that triggers a Google Safe Browsing warning, so a site keeps its rankings and loses effectively all of its traffic.",
      "alternateName": "Malware",
      "hasChunks": [
        {
          "chunkId": "c_malware-and-blacklisting",
          "text": "Malware and blacklisting is the case where an attacker puts hostile code on your site and Google Safe Browsing flags the domain as dangerous. The consequence is not a ranking change. It is a full-page warning shown inside the browser before your page loads , a warning label beside your listing in Google's results, and - if the site is verified - a notice in the Security Issues report in Search Console. Three terms, because they land in the same report and mean different things.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/malware-and-blacklisting/",
          "pageTitle": "Malware and Blacklisting: A Total Traffic Stop",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Google_Safe_Browsing",
      "identifier": "/m/0lqb25h",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_spoofed_googlebot",
      "@type": "Concept",
      "name": "Spoofed Googlebot",
      "description": "Traffic wearing Googlebot's name to bypass access controls or hide a flood - where the usual damage is done by the defense, not the attack.",
      "alternateName": "Fake Googlebot",
      "hasChunks": [
        {
          "chunkId": "c_spoofed-googlebot",
          "text": "Spoofed Googlebot traffic is requests arriving at your server - the machine that answers when a browser or a bot asks for one of your pages - carrying a Googlebot user-agent string, from IP addresses that do not belong to Google. The user-agent header is a plain text field set by whoever makes the request. Anyone can put \"Googlebot\" in it. Nothing about it is authenticated, and nothing ever has been. Googlebot is Google's web crawler : the automated program that fetches pages from sites across the web so they can be indexed and ranked.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/spoofed-googlebot/",
          "pageTitle": "Spoofed Googlebot: Verify Before You Block",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Web_crawler",
      "identifier": "/m/08220",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_crawler_overload",
      "@type": "Concept",
      "name": "Crawler Overload and DDoS",
      "description": "Sustained request floods that push a site into errors and timeouts, until Google slows its crawling and starts dropping URLs from the index.",
      "alternateName": "Crawl overload",
      "hasChunks": [
        {
          "chunkId": "c_crawler-overload",
          "text": "Crawler overload is what happens when sustained request volume pushes a site into slow responses or errors, and search engine crawling reacts to that unavailability. The volume can be an application-layer denial-of-service attack - a flood of ordinary-looking HTTP requests, as opposed to a network-layer bandwidth flood - or an abusive scraper, or a botnet hammering the most expensive URLs on the site. The target is not a ranking algorithm.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/crawler-overload/",
          "pageTitle": "Crawler Overload: When Downtime Deindexes You",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Denial-of-service_attack",
      "identifier": "/m/09xlb",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_keyword_stuffing_injection",
      "@type": "Concept",
      "name": "Injected Keyword Stuffing",
      "description": "Hidden keyword blocks written into a site's existing pages - a weak payload that proves somebody can write far worse ones.",
      "alternateName": "Injected stuffing",
      "hasChunks": [
        {
          "chunkId": "c_keyword-stuffing-injection",
          "text": "Injected keyword stuffing is a narrow variant of site compromise in which an intruder writes a block of keyword text into pages your site already owns and already ranks - rather than adding whole spam pages or a malware payload. An invisible container of repeated phrases in the footer. White text on a white background behind a hero image. A zero-height list of city names. Keyword-loaded image descriptions. A paragraph of keyword-dense nonsense appended to the bottom of a legitimate article.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/keyword-stuffing-injection/",
          "pageTitle": "Injected Keyword Stuffing: Symptom, Not Cause",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_fake_negative_reviews",
      "@type": "Concept",
      "name": "Fake Negative Reviews",
      "description": "Coordinated one-star reviews on Google and other platforms: immediate damage to conversion, unproven damage to ranking, and a removal queue aimed elsewhere.",
      "alternateName": "Fake reviews",
      "hasChunks": [
        {
          "chunkId": "c_fake-negative-reviews",
          "text": "A review bomb is a burst of reviews posted not to describe an experience but to move a number. In the local-business version, a third party posts — or pays other people to post — one-star reviews of a business they never bought anything from, in enough volume to visibly drag the star average down. Three terms are worth separating before anything else, because owners use them interchangeably and they behave differently. A review is a single public rating, usually with text, attached to a business listing.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/fake-negative-reviews/",
          "pageTitle": "Fake Negative Reviews: Why Removal Is Slow",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Review_bomb",
      "identifier": "/g/11f01qqkc8",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_gbp_hijacking",
      "@type": "Concept",
      "name": "Google Business Profile Hijacking",
      "description": "Malicious edits to a listing's name, category, address, hours, phone or website — now largely a problem of unclaimed and unmonitored profiles.",
      "alternateName": "GBP hijacking",
      "hasChunks": [
        {
          "chunkId": "c_gbp-hijacking",
          "text": "A Google Business Profile is the record Google holds for a physical or service-area business — its name, address, phone number, website, primary and secondary categories, hours and photographs. It is the thing that renders as a listing in the local pack, as a pin card on Google Maps , and as the knowledge panel beside a search for the business name. Owners call all of it \"my Google listing\", and when it goes wrong they call all of it hijacking.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/gbp-hijacking/",
          "pageTitle": "Business Profile Hijacking: You Have 3 Days",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_fake_business_closure",
      "@type": "Concept",
      "name": "Fraudulent Closure Reports",
      "description": "Reporting an open business as permanently closed. One accepted edit kills the listing overnight — and one owner-side setting usually reverses it.",
      "alternateName": "Marked closed",
      "hasChunks": [
        {
          "chunkId": "c_fake-business-closure",
          "text": "A third party tells Google that an open, trading business has shut down, and Google believes them. The listing — the record that renders in the local pack, on Google Maps , and in the knowledge panel — then carries a Permanently closed or Temporarily closed label. Customers who look the business up are told, by Google, not to bother. Start with the remedy, because it is the most useful sentence on this page and it is the one nobody is told.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/fake-business-closure/",
          "pageTitle": "Fraudulent Closure Reports on Google",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_local_citation_poisoning",
      "@type": "Concept",
      "name": "Citation Poisoning",
      "description": "Corrupted name, address and phone data seeded across directories: a real risk to your phone line, and the weakest-evidenced ranking claim in local search.",
      "alternateName": "Citation poisoning",
      "hasChunks": [
        {
          "chunkId": "c_local-citation-poisoning",
          "text": "A citation , in local search, is any mention of a business's NAP — its Name, Address and Phone number — on a third-party site: a directory, a chamber of commerce page, an industry association listing, a review site, a data aggregator. Citation poisoning is the deliberate seeding of wrong NAP data across those sources: a transposed suite number, a phone number belonging to somebody else, a variant business name, an address the business moved out of three years ago, a closed flag on a directory listing.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/local-citation-poisoning/",
          "pageTitle": "Citation Poisoning: The Most Oversold Fix",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_brand_mention_spam",
      "@type": "Concept",
      "name": "Brand Mention Spam",
      "description": "A brand name published in bulk beside pharmacy, adult or fraud vocabulary, with no link. The ranking fear is misplaced; the occupancy risk is not.",
      "alternateName": "Brand mentions",
      "hasChunks": [
        {
          "chunkId": "c_brand-mention-spam",
          "text": "Brand mention spam is your company name, your product name or your own name published at scale on low-quality pages that also carry pharmaceutical, adult, gambling, cryptocurrency or fraud vocabulary. In its pure form there is no link to your site at all , which is why the attack is also called linkless negative SEO. The pages exist so that the string \"YourBrand\" and the string \"no prescription\" or \"escort\" or \"ponzi\" appear together, thousands of times, across many domains. An unlinked mention is your brand name in text with no hyperlink attached.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/brand-mention-spam/",
          "pageTitle": "Brand Mention Spam: Does an Unlinked Mention Hurt?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_serp_defamation",
      "@type": "Concept",
      "name": "SERP Defamation Campaigns",
      "description": "Grievance pages and complaint posts built to rank for a brand's own name. Legally the hardest attack to remove, and the easiest one to make worse.",
      "alternateName": "SERP defamation",
      "hasChunks": [
        {
          "chunkId": "c_serp-defamation",
          "text": "Defamation is a false statement of fact, published to a third party, made with the requisite level of fault, that causes reputational harm. A SERP defamation campaign is defamation aimed at a search result: web pages built or amplified so that they rank in Google for your brand name , accusing you of fraud, scams, non-payment, harassment or crime. Written defamation is libel; spoken is slander. What makes the search version distinctive is not the accusation but the placement. The target is not a competitive keyword.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/serp-defamation/",
          "pageTitle": "SERP Defamation: When a Smear Ranks for Your Name",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Defamation",
      "identifier": "/m/0731s",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_ctr_manipulation",
      "@type": "Concept",
      "name": "CTR and User Signal Manipulation",
      "description": "Engineered search traffic aimed at making a page look unsatisfying. Click data is real; third-party control of it has never been demonstrated.",
      "alternateName": "CTR bots",
      "hasChunks": [
        {
          "chunkId": "c_ctr-manipulation",
          "text": "CTR manipulation is the claim that a stranger can send engineered traffic to your listing in Google's results, make that traffic behave like a disappointed user, and get your page demoted for it. Click-through rate is clicks divided by impressions for one query and one URL, as reported in the Google Search Console Performance report. An impression is a single appearance of your link on a results page; a click , in Google's own definition, is a click that sends the user to a page outside Google Search, Discover or News. Two versions circulate.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/ctr-manipulation/",
          "pageTitle": "CTR Manipulation: Can Bot Clicks Sink Your Site?",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "sameAs": "https://en.wikipedia.org/wiki/Click-through_rate",
      "identifier": "/m/06jmb1",
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_trademark_harassment",
      "@type": "Concept",
      "name": "Trademark and Platform Complaints",
      "description": "False intellectual property complaints filed with platforms rather than courts. The listing comes down first and the merits are reached weeks later.",
      "alternateName": "Platform complaints",
      "hasChunks": [
        {
          "chunkId": "c_trademark-harassment",
          "text": "The attacker never touches your website. They file paperwork — with a platform , not a court — asserting that you are infringing an intellectual property right, and the platform's compliance machinery does the damage. No technical skill is required, no budget, and no relationship with the target. It requires a form. Every large platform that hosts commercial content operates a rights-holder complaint channel , and every one of them is built to act on the notice first and adjudicate afterwards.",
          "sourceUrl": "https://www.negativeseo.icu/attacks/trademark-harassment/",
          "pageTitle": "Trademark Complaint Abuse: Suspend First, Ask Later",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ],
      "relations": [
        {
          "predicate": "PART_OF",
          "target": "e_grp_platform",
          "targetId": "e_grp_platform",
          "targetName": "Content & Platform Attack"
        },
        {
          "predicate": "RELATES_TO",
          "target": "e_negative_seo",
          "targetId": "e_negative_seo",
          "targetName": "Negative SEO",
          "confidence": "declared"
        }
      ]
    },
    {
      "entityId": "e_negative_seo",
      "@type": "Concept",
      "name": "Negative SEO",
      "description": "Third-party action intended to reduce another website's visibility in search results, as distinct from an algorithmic update, a manual action, or ordinary technical decay.",
      "hasChunks": [
        {
          "chunkId": "c_e_negative_seo",
          "text": "Third-party action intended to reduce another website's visibility in search results, as distinct from an algorithmic update, a manual action, or ordinary technical decay.",
          "sourceUrl": "https://www.negativeseo.icu/negative-seo/",
          "pageTitle": "What Negative SEO Is | NegativeSEO.ICU",
          "publisher": "NegativeSEO.ICU",
          "contentType": "definition"
        }
      ]
    },
    {
      "entityId": "e_disavow",
      "@type": "Concept",
      "name": "Disavow tool",
      "description": "The Google Search Console tool that asks Google to ignore specified inbound links. Google's own documentation states that most sites should not use it.",
      "hasChunks": [
        {
          "chunkId": "c_e_disavow",
          "text": "The Google Search Console tool that asks Google to ignore specified inbound links. Google's own documentation states that most sites should not use it.",
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          "pageTitle": "The Disavow File | NegativeSEO.ICU",
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      ],
      "sameAs": "https://en.wikipedia.org/wiki/Online_Copyright_Infringement_Liability_Limitation_Act"
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      "sameAs": "https://en.wikipedia.org/wiki/Google_Safe_Browsing"
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      "@type": "Concept",
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        {
          "chunkId": "c_e_gbp",
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    },
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      ],
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        {
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        {
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        {
          "predicate": "INCLUDES",
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        {
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        {
          "predicate": "INCLUDES",
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        {
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        {
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}